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Guccio Gucci established his namesake fashion house in 1921. During his time working at the Savoy Hotel in London, he was captivated by the exquisite luggage carried by well-heeled guests. He returned to Florence determined to marry the polished sophistication he had observed abroad with the masterful artisanship of local Florentine craftspeople, laying the groundwork for one of fashion's most enduring luxury brands.