About
Gucci Bloom by Gucci is a Floral fragrance for women. Gucci Bloom was launched in 2017. The nose behind this fragrance is Alberto Morillas. Top note is Jasmine; middle note is Tuberose; base note is Rangoon Creeper. Gucci Bloom: Debuting the First Fragrance by Alessandro Michele: “I wanted a green fragrance, a courageous scent that transports you to a vastgarden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything. GucciBloom smells of this garden in order to travel to a place that is not there,” Alessandro Michele. Flowering from the authentic spirit of the women Alessandro Michele champions is an attitude of freedom to be who you want to be. Mixed with the color, decoration and pattern of the creative director’s design canon, the women he dresses are flourishing in a natural, expressive and individual way: they are in bloom. The first Gucci fragrance developed wholly under Alessandro Michele’s creative vision encapsulates this modern philosophy that is the guiding vision for the House. Gucci Bloom celebrates the authenticity, vitality and diversity of the women he designs for, and those that identify themselves in his vision. True to who they are, these young women experience life and its fruits, blooming into their real selves. They convey their personal point-of-view without conventional limitations. They live for memorable experiences, to create stories and connect and be inspired by the objects, culture and art they choose to be surrounded by. Architect of every element of the scent, Alessandro Michele has infused Gucci Bloom’s idea of lushness, life and vigor in each fragrant note, the dreamy campaign and its unconventional design. ABOUT THE SCENT: Blended by master perfumer Alberto Morillas with direction from Alessandro Michele, the fragrance is created to unfold like its name. The creative director envisioned the scent as a thriving garden full of diverse types of flowers and the rich perfume it emits. Authenticity is woven through qualitative, highly-concentrated natural ingredients. Notes blossom out like a concentration of flowers, the unique expression of the new to the world ingredients, brings a new olfactory experience. Natural Tuberose absolute harvested from India is interlaced with natural Jasmine absolute. Jasmine bud extract, obtained through an exclusive method of co-extraction that blends a natural quality of jasmine and captive moleculesto impart a fresh green and petal scent on the skin. Gucci Bloom also features notes of another plant used in perfume-making for the first time, the Rangoon Creeper. Discovered in South India, the Rangoon Creeper embodies the new scent’s concept and name, as it changes color from white, gradually darkens to pink then finally to red when it blooms. The vine’s flowers are redolent with a slightly powdery feminine floral perfume. ABOUT THE DESIGN: An arbiter and seeker of beauty, Alessandro Michele ideated a flacon and packaging that encapsulates the fragrance’s spirit dedicated to the diversity of women. “The bottle is not designed feminine to seduce men, but to keep company with the women who wear the perfume. Retro and tender because of its color, with clean, slender lines, and not crafted in transparent glass but in porcelain, a material that I love very much,” he said. A vintage powder pink shades the lacquered porcelain square-shaped bottle, appliquéd with the Gucci label ribbed and framed in black. The outer carton is covered inside and outside in Herbarium, a red-and-white toile de Jouy House print of leaves, cherry branches and flowers framed in black. ABOUT CAMPAIGN: Encapsulating the very meaning of Gucci Bloom, the campaign’s idea is revealed through the contemporary women of Gucci: actress Dakota Johnson, actress and model Hari Nef and artist Petra Collins. Friends of Alessandro Michele, they have a special connection with the House, their talent resonating with Gucci’s new vision. Their diverse individual beauty is shot by Glen Luchford, allowing them to radiate in the campaign’s transformative setting. They wear Gucci Bloom during their day in the city, and it changes the surrounding urbanity into an imaginary stroll in a fantastical English garden. Tea on a sidewalk flourishing with blooms, walking in an apartment overgrown with verdant plants, and swimming at dusk in a lake entangled with shimmering flowers and reeds. Dancing, strolling, rejoicing in being free and full of life: this trio embody Gucci’s new vitality and the captivating, transporting nature of Gucci Bloom. The fragrance will be available as a 30, 50 and 100 ml Eau de Parfum.
Fragrance Notes
Top Notes
First impression (15-30 min)
Middle Notes
Heart of the fragrance (2-4 hrs)
Base Notes
Dry down (4+ hrs)
Accords
white floral
tuberose
animalic
floral
green
When to Wear
Best Seasons
Time of Day
☀️Day27%
🌙Night9%
Where to Buy
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Community Review
Petal Power — Bloom by Gucci
The Verdict
Gucci Bloom, created by Alberto Morillas and released in 2017, did something unusual for a designer fragrance — it went all in on flowers. No aquatic freshness to dilute it, no gourmand sweetness to soften it. Just jasmine, tuberose, and Rangoon creeper in a lush, unapologetic white floral bouquet. With over 10,000 community votes, it's become one of the definitive feminine designer fragrances of the 2010s.
What It Smells Like
Gucci Bloom hits you immediately with a rich, creamy Jasmine that has a slightly green, dewy quality in the first minutes. Tuberose moves in quickly, giving the scent its smooth, buttery backbone — not the indolic, heady tuberose of classic perfumery, but something more polished and modern.
The real intrigue comes from the Rangoon Creeper, an unusual ingredient that adds a soft, slightly honeyed quality that keeps the composition from feeling one-dimensional. The result is a white floral that community members describe as "realistic" — like burying your face in an actual bouquet rather than smelling a chemical approximation of one.
It's linear by design. The opening is the heart is the drydown. Some find this elegant; others call it one-note. Know which camp you're in before buying a full bottle.
The Longevity Lottery
Here's the thing nobody warns you about: Gucci Bloom's performance is wildly inconsistent from person to person. The fragrance community is deeply split:
- Lucky winners report 7-9 hours on skin with strong projection, with fabric retention lasting 24+ hours.
- Moderate camp gets 4-6 hours with close sillage — enough for a workday but needs a refresh for evening.
- Frustrated buyers get 1-2 hours before it vanishes, especially in hot weather where one community member reported just one hour of projection.
Skin chemistry matters more here than with most fragrances. The universal recommendation: test it on your skin before committing to a full bottle.
When to Wear It
Spring and summer are its natural habitat, though it works year-round for those who love white florals. The community overwhelmingly favors daytime wear (27% day vs 9% night), and it's practically made for office settings, weekend brunches, and garden parties. It reads as polished and feminine without being provocative.
The Community Says
With 10,098 votes and a 3.77 average, Gucci Bloom sits in the "well-liked but not universally adored" territory — 32% love it, 37% like it, and 14% find it just okay. The split largely comes down to whether you appreciate linear simplicity or crave complexity.
One Reddit user called it "the most floral-floral I've run into that I've liked" and wore it as a daily signature from ages 24-29. Another described it as smelling "like royalty — something you wouldn't usually catch in other designer perfumes." On the flip side, detractors find it too simple and too safe for its price point.
Who Should Buy This
Gucci Bloom is for the person who wants to smell unambiguously, beautifully floral. It's a great "my first nice perfume" for women in their twenties who want something more grown-up than fruity body sprays, and it's equally suited to women who've been wearing florals for decades and appreciate one done well.
Skip it if you prefer complexity, evolution on skin, or dark/gourmand compositions. And definitely get a sample first — the longevity question needs to be answered on your own skin.
The Bottom Line
In a sea of designer fragrances trying to be everything to everyone, Gucci Bloom has the confidence to be exactly one thing: a gorgeous white floral. It won't surprise you with hidden facets or dramatic evolution, but what it does, it does with real elegance. The only gamble is whether your skin chemistry will give it the longevity it deserves.
Consensus Rating
7.5/10
Community Sentiment
mixedSources Analyzed
27 community posts (14 Reddit) (13 forum)
Pros
- + Spring wear
- + Daily wear
- + Office
Cons
- - Cold weather
Best For
Daily wearOffice
Best Seasons
spring
This review is based on analysis of 27 community discussions. Individual experiences may vary.
