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American fashion designer Marc Jacobs entered perfumery in 2001 with his eponymous debut fragrance, developed in partnership with Coty. A companion men's scent followed in 2002, and the brand steadily expanded with single-note splash colognes in 2006 before the arrival of its defining release. Daisy, launched in 2007 and named after the fictional Daisy Buchanan of The Great Gatsby, became the house's signature scent and a commercial phenomenon, spawning numerous flankers and limited editions. Other notable releases include Lola in 2009 and Decadence in 2015, the latter housed in a distinctive handbag-shaped bottle designed with perfumer Annie Buzantian. The fragrance line reflects Jacobs' broader design sensibility: playful, youthful, and rooted in downtown New York style.
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Most frequently used notes across Marc Jacobs fragrances
Noses behind Marc Jacobs fragrances