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Marc Jacobs introduced Daisy 10th Anniversary Edition in 2017, a Floral Woody Musk women's fragrance crafted by Alberto Morillas. The composition opens with grapefruit, violet leaf, strawberry. The middle unfolds with jasmine, gardenia, violet. The composition settles on a base of musk, sandalwood, vanilla.
First impression (15-30 min)
Dry down (4+ hrs)
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Daisy in a collector's bottle โ same fresh violet-floral DNA as the original, elevated by a beautiful crystal-daisy presentation.
The Daisy 10th Anniversary Edition exists at the intersection of fragrance and collectible. Released in 2017 to mark a decade of the iconic original, it was Alberto Morillas returning to his own brief โ the same notes, the same DNA, the same fundamental identity โ presented in a frosted bottle with crystal-studded daisy cap that is genuinely beautiful. The community is largely positive about the scent while largely confused about the reason for it: if the original Daisy is still available, who is this for? The answer, it turns out, is mostly people who want to own something that looks special on a shelf, while also smelling good when they wear it.
The note pyramid is identical to the original Daisy: Grapefruit, Violet Leaf, and Strawberry in the top; Jasmine, Gardenia, and Violet in the heart; Musk, Sandalwood, and Vanilla in the base. Community reviewers confirm that the experience tracks closely with the original as well, which means there's nothing to untangle about what this smells like that hasn't already been written about Daisy for fifteen years.
The opening is bright and slightly fruity, the strawberry and grapefruit providing a clean sweetness that stops short of being cloying. Violet arrives early and stays throughout โ this is the characteristic Daisy quality, that powdery, slightly cool violet accord that runs through the entire composition. The gardenia and jasmine warm the heart without going full white-floral; this stays on the approachable, daytime side of florals throughout.
The base is light: musk and sandalwood provide texture, the vanilla adds the faintest warmth. The overall impression is of something clean, feminine, and unthreatening โ a fragrance that rewards exactly zero amount of contemplation and considerable amounts of just wearing and enjoying.
Some reviewers hear a resemblance to Chanel Chance Eau Tendre, which is reasonable โ the violet-powder character and clean freshness do overlap. The comparison isn't unflattering to Daisy, which achieves a similar effect at a considerably lower price.
Daisy is a spring fragrance in the purest sense. Its character is suited to warm, bright, uncomplicated occasions: morning commutes, casual meetings, weekend brunch, shopping. The community votes skew strongly toward daytime, which reflects the fragrance's personality accurately. It's not ambitious enough for an evening out, not interesting enough to wear when you want to be noticed, and not complex enough to demand attention. It simply smells nice, and that's what it's for.
Don't wear this in winter. The fresh, floral-powdery character needs ambient warmth to project, and cold air collapses the composition into something thin and barely perceptible.
Performance is moderate โ community ratings average around 3.0 out of 5 for longevity, suggesting four to six hours of real wear. Sillage is modest, making this a skin-close presence rather than a room announcement. These numbers are consistent with the original Daisy and with most light designer florals. They're not impressive, but they match the fragrance's quiet character.
The crystal-embellished bottle, while beautiful, is not designed to be functional in a reapplication-on-the-go context โ the spray mechanism sits under a decorative cap that requires two-handed operation. The anniversary edition is more display piece than daily driver, which is probably fine given the audience.
Fragrantica reception is warm: 36% love it, 41% like it, which represents strong approval for a flanker that brings nothing sonically new. The reviews that love it focus almost entirely on the bottle โ "I don't care for the perfume but this bottle is gorgeous" appears in the community with some frequency, and reviewers who purchased for the visual rarely feel shortchanged.
The critical voices note the obvious: "If you have the original, there's no reason to rush out and get this." One reviewer pointed out the notes are identical before conceding the frosted glass with the crystal flowers "makes it worth it as a gift." The anniversary edition has settled into a role as a collectible for existing Daisy fans rather than an introduction for new ones.
The Chanel Chance Tendre comparison that surfaces in several community posts is useful for context โ Daisy plays in similar territory for significantly less money, which some reviewers raise as a point in its favor.
The Daisy 10th Anniversary Edition makes a strong gift for someone who wears and loves the original Daisy โ the bottle is a genuine upgrade in terms of presentation. It also works as an entry point for someone discovering the Daisy line for the first time who would appreciate the special-occasion packaging.
Do not buy it expecting anything different from the original. This is Daisy in a prettier dress. If Daisy wasn't for you before, this hasn't changed anything about the scent that would convert you.
Ten years of Daisy and the anniversary edition is exactly what you'd hope for from a celebration: it looks special, it smells exactly like you remember, and it costs more than the regular bottle. For the right recipient โ a fan who doesn't yet own the special edition, a person who appreciates the visual as much as the olfactory, someone who wants to give Daisy as a gift rather than just any fragrance โ it earns its higher price. For everyone else, the original is still there.
Consensus Rating
7.5/10
Community Sentiment
mixedSources Analyzed
3 community posts (1 Reddit) (2 forum)
This review is based on analysis of 3 community discussions. Individual experiences may vary.