Daisy Anniversary Edition

The Verdict

Marc Jacobs Daisy Anniversary Edition, released in 2017 to celebrate the original Daisy's tenth birthday, is exactly what it claims to be: the same beloved fragrance in a gorgeous new bottle. Alberto Morillas' 2007 composition remains unchanged, wrapped in translucent frosted glass with sparkling crystal stones crowning the iconic daisy cap. For die-hard Daisy fans and collectors, it is a beautiful object. For everyone else, it is the Daisy you already know, which is either a comfort or a redundancy depending on your perspective.

What It Smells Like

The opening is pure Daisy DNA: Strawberry arrives first, sweet and slightly tart, alongside the green crispness of Violet Leaf and the juicy bite of Blood Grapefruit. It is light, bouncy, and immediately recognizable to anyone who has walked through a department store fragrance counter in the last decade.

The heart develops with Violet, Jasmine, and Gardenia, creating a white floral bouquet that is pretty without being heavy. The strawberry lingers here, giving the florals a playful sweetness. Some wearers describe this phase as airy and elegant, with a slight powderiness that adds softness.

The drydown is where opinions diverge. Musk, White Woods, and Vanilla take over, creating a base that is warm, slightly woody, and undeniably powdery. Some find this powdery-woody finish sophisticated and pleasant. Others find it headache-inducing. One reviewer noted a prominent woody scent mixed with powdery notes that she found less appealing than the sparkling opening. The vanillic notes are present but not dominant, giving the whole thing a faintly sweet, clean skin quality.

When to Wear It

Spring and summer, daytime. The community is clear about this: 31% day vs 5% night. Daisy in all its forms is a sunshine fragrance, built for brunch, shopping trips, casual Fridays, and any occasion where you want to smell pleasant, fresh, and approachable. It is not a fragrance that tries to be evening-appropriate, and that is fine.

Longevity & Projection

Performance has always been the Achilles heel of the Daisy line, and the Anniversary Edition is no exception. Longevity is rated 3.00 out of 5 on Fragrantica, with sillage at 2.23 out of 4. In practical terms, expect 3-4 hours of noticeable scent, with the sparkling top notes lasting about an hour before settling into the musky-woody base. Some users report even weaker performance, comparing unfavorably to the original formulation and noting the Anniversary Edition smells "watered down" and "less sparkling." Whether this reflects actual batch variation or nostalgia bias is debatable.

The Community Says

With 152 community votes and a 3.84 average, the Anniversary Edition sits in positive-leaning territory. The 31% who love it and 38% who like it appreciate its charm, wearability, and the stunning bottle design. Amazon reviewers are especially enthusiastic, with multiple five-star reviews praising both the scent and the packaging as "gorgeous" and "wonderful."

The 18% who find it merely acceptable and 14% who dislike it generally fall into two camps. The first already owns the original Daisy and sees no compelling reason to buy it again in a new bottle. The second finds the Daisy formula dated or too simple for a modern market saturated with fruity-floral alternatives. A few reviewers noted that compared to the original, this version seems to emphasize the musky-woody drydown over the sparkling strawberry-violet opening, though officially the formula is unchanged.

Who Should Buy This

If you love Daisy and want a beautiful collector's bottle, this is a no-brainer. The frosted glass and crystal cap are genuinely lovely, and the scent inside remains the crowd-pleasing, easy-wearing fruity floral that won two FiFi Awards when it first launched. It is also a solid gift choice for younger fragrance enthusiasts who have not yet experienced the original.

Skip it if you already own Daisy and are hoping for something meaningfully different, if longevity is a priority, or if you have moved beyond fruity florals into more complex territory. At this price point, there are newer fragrances offering similar vibes with better performance.

The Bottom Line

The Daisy Anniversary Edition is a love letter to a modern classic, packaged in crystal and frosted glass. The fragrance itself remains exactly what it has always been: light, likeable, and unapologetically pretty. Whether that is enough to justify another bottle on your shelf depends entirely on how much you love the original -- and how much you appreciate a beautiful vase.