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Marc Jacobs introduced Daisy Eau So Intense in 2021, a Oriental Floral women's fragrance crafted by Alberto Morillas. The composition opens with bergamot, pear, strawberry. The middle unfolds with jasmine, rose, honey. Musk, oakmoss, benzoin, vanilla close the composition.
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Daisy Grows Up and Gets a Sweet Tooth — Daisy Eau So Intense by Marc Jacobs
Daisy Eau So Intense, launched in 2021 by Alberto Morillas, is Marc Jacobs's answer to the criticism that the Daisy line lacks staying power and depth. Positioned as a richer, more grown-up interpretation of the original Daisy, it trades the youthful dewy freshness for a sweeter, warmer, honey-dipped character that pushes the line toward evening and romantic occasions. With a 3.92 average from nearly a thousand community votes and 72% positive reception, it has found an audience -- but the Daisy name sets expectations that this flanker only partially meets. Performance remains the persistent question mark hanging over an otherwise appealing composition.
The opening is irresistibly fruity. Strawberry dominates the first minutes -- not a candy strawberry but something riper and more realistic, like biting into a sugar-sweet, sun-warmed berry. Pear adds a softer, juicier dimension alongside sparkling Bergamot that provides the bright lift familiar from the Daisy line.
The heart is where Eau So Intense earns its name. Honey is the star here, giving the fragrance a golden, viscous warmth that the original Daisy never had. Jasmine and Rose provide a floral backbone that keeps the sweetness from becoming one-dimensional, though the honey and fruit remain firmly in charge. One Fragrantica reviewer caught something interesting in this phase -- a subtle smoky quality that adds unexpected sophistication.
The drydown is creamy and comforting. Vanilla and Benzoin create a soft, balsamic sweetness while Musk adds a clean skin-scent quality. Oakmoss provides a touch of earthy greenness at the very bottom, preventing the base from tipping into pure gourmand territory. The overall effect is creamier, dreamier, and more romantic than the original -- what one expert reviewer called "a scent for an evening out, rather than a summer day wear."
Spring is the ideal season, with summer as a close second. The community overwhelmingly favors daytime wear (24% day versus 8% night), though the honey-vanilla richness actually makes it more suitable for mild evenings than many Daisy flankers. It reads beautifully for casual dates, weekend brunches, and any warm-weather occasion where you want to smell inviting without making a statement. Deep winter is too cold for the fruity-floral character to project effectively.
This is where Daisy Eau So Intense divides opinion most sharply, and your experience will depend heavily on skin chemistry. The best-case reports describe 7-9 hours of wear, with one enthusiastic reviewer noting they could still smell it at bedtime after a morning application. The worst-case reports describe a 2-3 hour lifespan with projection that vanishes even faster -- one reviewer noted their lab partner sitting next to them could not detect it 30 minutes after three sprays.
The middle ground, where most people seem to land, is 4-6 hours with moderate-to-weak projection. It stays closer to the skin than you might expect from an EDP, creating an intimate scent bubble rather than a noticeable trail. Spraying on clothes and moisturized skin helps significantly. Three to four sprays on pulse points is a reasonable approach, and reapplication may be necessary for all-day events.
The 35% love and 37% like split tells the story of a pleasant fragrance that does not inspire universal passion. Fans praise its maturity compared to the original Daisy, calling it "much more mature and confident" and "the best fruity floral perfume" they have tried. The strawberry-honey combination earns particular admiration, with several reviewers describing it as genuinely delicious. Compliment reports are enthusiastic from those who experience good performance -- "I get compliments everywhere I go" is a repeated sentiment.
Critics cluster around two issues. Performance is the dominant complaint -- the Daisy line's historical weakness with longevity continues to haunt even this supposedly "intense" version. Several reviewers expressed frustration that an EDP priced at a premium delivers projection comparable to a body mist. The second concern is value: at full retail, some find it difficult to justify given that similar fruity-floral-honey profiles exist at lower price points.
The comparison to the original Daisy is generally favorable. Expert reviews note that Eau So Intense "prolongs and propagates the classic Daisy sillage with more vigour" and that the strawberry and amber are more pronounced. It retains enough of the original's DNA to feel connected while offering genuine evolution.
Daisy Eau So Intense is ideal for the woman who loves the original Daisy but has outgrown its youthful simplicity. If you gravitate toward sweet, fruity-floral fragrances with a warm honey-vanilla base, and you prioritize how a fragrance smells over how far it projects, this delivers a genuinely beautiful scent. It also works well as a romantic date fragrance -- its intimate projection means only the person close to you will catch the sweetness.
Skip it if projection is important to you, if you find sweet fragrances cloying, or if you are paying full retail and expect designer EDP performance. Sample first if possible -- the skin chemistry lottery on longevity is real, and your experience may fall anywhere on a spectrum from "beast mode" to "gone in an hour."
Daisy Eau So Intense is a lovely fragrance trapped in a frustrating performance debate. When it works on your skin, the strawberry-honey-vanilla combination is genuinely gorgeous and more sophisticated than the Daisy name might suggest. When it does not work, you are left wondering what "intense" is supposed to mean. Sample it, hope your chemistry cooperates, and if it does, you will have one of the more charming warm-weather designer options available.
Consensus Rating
7.2/10
Community Sentiment
mixedSources Analyzed
7 community posts (4 Reddit) (3 forum)
This review is based on analysis of 7 community discussions. Individual experiences may vary.