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Giorgio Armani introduced Acqua di Giò Profondo Eau de Parfum (2024) in 2024, a Aromatic Aquatic men's fragrance crafted by Alberto Morillas. The composition opens with mandarin orange, sea water. The heart features lavender, rosemary. A foundation of musk, patchouli, cedar, ambergris, mineral notes anchors the dry down.
First impression (15-30 min)
Dry down (4+ hrs)
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The Ocean Refined, Again — Acqua di Gio Profondo EDP (2024) by Giorgio Armani
The Acqua di Gio franchise is arguably the most extended in men's fragrance history, and when Armani released the Profondo Eau de Parfum in its 2024 packaging, the community had a predictable split reaction. Some saw it as a genuine refinement of the beloved Profondo formula. Others saw it as yet another rebottling exercise in a line that has become synonymous with flanker fatigue.
What is not in dispute is the scent quality. On Fragrantica, the 2024 Profondo EDP holds an impressive 4.47 out of 5 rating with over 1,100 votes, and a striking 64 percent of voters marked it as a love. Those are exceptional numbers for any fragrance, let alone one carrying the baggage of being the latest in a seemingly endless lineup. Created by the legendary Alberto Morillas, this is a polished, sophisticated aquatic that takes the original AdG DNA and pushes it toward greater depth and smoothness.
The controversy is whether that refinement justified a new release, and whether the performance matches the price.
The opening is unmistakably Acqua di Gio territory: a burst of green mandarin and sea notes that is crisp, citrusy, and immediately recognizable. Compared to the original Profondo, the 2024 formulation is described as slightly toned down in the opening, less zesty and juicy, more rounded and smooth. One Fragrantica reviewer described it as feeling like you are on a beach with a refreshing orange mojito.
The heart introduces aromatic rosemary and lavender, adding herbal complexity that distinguishes this from the lighter, more purely aquatic original AdG. These aromatic notes give the composition a grown-up, sophisticated quality that one reviewer initially dismissed as boring but grew to appreciate with repeated wears.
The base of musk, patchouli, cedar, ambergris, and mineral notes provides a warm, subtly earthy foundation. The mineral accord is a key differentiator for the Profondo line, adding a rocky, almost geological quality to the drydown that prevents the fragrance from fading into generic blue territory. Some reviewers note that the 2024 formula has lessened the mineral notes and made the base slightly sweeter compared to the original Profondo, which is a point of contention among purists.
This is a spring and summer fragrance that excels as a daily signature. The balance of aquatic freshness and aromatic depth makes it equally appropriate for office settings, casual dates, and weekend outings. The community voting skews heavily toward daytime use, which makes sense: this is a scent designed to complement sunlight and warm air.
It can stretch into early fall with reduced application, but winter is not its territory. The aquatic character needs warmth to project properly, and in cold air the composition can feel thin.
Performance is the elephant in the room with the 2024 Profondo EDP. Community reports are sharply divided. Some users describe it as their daily signature with all-day wear, while others report it becoming a skin scent within 1 to 2 hours. The balanced assessment puts longevity at 6 to 8 hours, which is respectable for an aquatic, with moderate projection that settles to skin level after the first 2 to 3 hours.
One Basenotes member reported "2 hours of decent projection with 2 sprays and then it becomes a skin scent," which aligns with the most common experience. Three to four sprays on pulse points is a good starting point. For an aquatic EDP in this price range, the performance is adequate but not exceptional, and those expecting beast-mode longevity from the EDP concentration will be disappointed.
Fans speak with genuine affection. One Fragrantica reviewer called it "my daily signature scent, a masterpiece that takes the fresh, aquatic DNA of the original and makes it richer, deeper, and more sophisticated." A Basenotes user admitted that "at first I thought Profondo EDP was nice but kinda plain and light, but the more I have worn it, the more I realize how really good it is." The consensus among fans is that this is a refined, versatile, modern aquatic that smells like quality.
The skeptics are equally vocal. One Fragrantica reviewer bluntly stated "another AdG flanker that has zero potency," while several users called it "overpriced for what it is." The flanker fatigue is real: one frustrated community member declared they were "boycotting any new Acqua di Gio or Codes, nothing but a total cash grab disguising the same fragrance in a new bottle design." Others questioned whether smoothing out an already inoffensive scent was necessary, arguing that the original Profondo had more personality.
The 2024 Profondo EDP is ideal for someone entering the Acqua di Gio world for the first time or looking for a single, reliable warm-weather signature. If you want a modern aquatic that smells polished and sophisticated without being aggressive, this delivers. Its mass-appealing, inoffensive character is a strength for professional settings and daily wear.
Skip it if you already own the original Profondo EDP and are happy with it, as the differences may not justify the purchase. Those who want serious projection from their fragrances should look elsewhere, and if the idea of paying premium prices for the latest iteration of a 30-year-old franchise bothers you on principle, trust that instinct. Consider sampling alongside the Profondo Parfum and the original AdG Parfum to find which concentration suits your preferences.
Acqua di Gio Profondo EDP 2024 is a beautifully crafted, smoothly blended aquatic fragrance that earns its high community ratings through sheer quality of scent rather than innovation. Alberto Morillas has refined the Profondo formula into something rounder and more sophisticated, but the moderate projection and the unavoidable question of whether this needed to exist as a separate release temper the enthusiasm. For what it is, a daily-driver warm-weather aquatic from a major house, it is genuinely excellent. Just go in with your eyes open about what you are getting.
Consensus Rating
8.2/10
Community Sentiment
positiveSources Analyzed
8 community posts (2 Reddit) (6 forum)
This review is based on analysis of 8 community discussions. Individual experiences may vary.