Afnan

Afnan Perfumes was founded in 2007 in Dubai by Imran Fazlani, who serves as both CEO and lead nose for the company. Operating under the Sterling Parfums group, the house combines Arabic aromatic traditions with contemporary accords, producing fragrances from an in-house facility in the UAE that gives full control over formulation and quality. What began as a direct retail operation has grown into a global fragrance house present in over 120 countries. Fazlani, who brings over two decades of industry expertise, built the company through organic growth and a focus on distinctive, well-crafted compositions at accessible price points. The brand has earned a following among fragrance enthusiasts for offering complex, long-lasting scents that punch well above their price bracket.