François Demachy

François Demachy is a French perfumer born in Cannes who has spent most of his life in Grasse. He studied dentistry and physiotherapy before finding his calling in perfumery, training for five years at the school of the fragrance company Charabot. After completing his studies, Demachy joined Chanel, where he was appointed Director of Research and Development. During his time there, he collaborated on the creation of perfumes for Chanel, Ungaro, Bourjois, and Tiffany. In 2006, he was appointed Director of Development for the LVMH cosmetics and perfumes division and became Christian Dior's principal in-house perfumer. He also collaborated on fragrances for other LVMH brands, including Fendi and Acqua di Parma.

At Dior, Demachy created and oversaw several significant fragrances. In 2009, he signed Miss Dior Cherie L'Eau, which British Vogue described as a sparkling and distinctive floral scent. In 2011, he undertook substantial revisions to the Miss Dior and Miss Dior Cherie lines, reimagining the original Miss Dior and significantly altering the Miss Dior Cherie eau de parfum. These changes were part of LVMH's broader efforts to bring perfume creation in-house, as Dior had previously contracted its fragrance development externally. His notable creations also include Gelsomino Nobile and Colonia Pura. Demachy was eventually succeeded as Dior's House Perfumer by Francis Kurkdjian, though he remained a perfumer under the LVMH umbrella of brands.