Lauren Style

The Verdict

Ralph Lauren Lauren Style arrived in 2004 as a soft, feminine white floral crafted by Harry Fremont and Richard Herpin. Marketed as a modern expression of timeless elegance, it captured a small but devoted following before being quietly discontinued. The fragrance promised a blend of citrus freshness and lush white florals wrapped in sensual musk, but community reception was sharply divided.

Some wearers found Lauren Style to be a lovely, compliment-worthy daily companion that felt classy and feminine. Others dismissed it as pedestrian and artificially sweet, comparing it unfavorably to drugstore body sprays. Today, the fragrance commands steep prices on the secondary market, though much of that value appears driven by nostalgia and the attractive bottle rather than the juice itself.

What It Smells Like

The opening delivers a brief burst of citrus brightness. Lime and tangerine provide tartness, while orange blossom contributes a creamy, waxy quality that signals the white floral feast to come. Violet leaf adds a subtle green freshness that balances the sweetness for the first few minutes.

The heart is where Lauren Style shows its true character, and where opinions fracture most sharply. Jasmine, gardenia, tuberose, and magnolia combine into a dense white floral bouquet that some describe as beautifully feminine and others call saccharine and synthetic. Basenotes reviewers compared the overall effect to "fruit compote sprinkled with saccharine" and gummy bear body splash, while fans on Fragrantica praised its refined magnolia character.

The base of musk, patchouli, and vanilla should provide warmth and depth, but multiple reviewers noted that the fragrance fades so quickly that the drydown is barely perceptible. What remains is a soft, skin-scent sweetness that clings close.

When to Wear It

Lauren Style is best suited for casual daytime situations where its light, sweet character can function as a pleasant personal scent without needing to project or last through an event. Spring and summer mornings are its natural environment, where the citrus-floral opening complements warm weather without feeling heavy.

This is not a fragrance for evenings, formal occasions, or any situation requiring presence and staying power. Its gentle nature makes it appropriate for conservative office settings where discretion is valued.

Longevity & Projection

Performance is Lauren Style's most consistent criticism. Multiple reviewers across Fragrantica, Basenotes, and MakeupAlley report that the fragrance barely lasts two to three hours, with sillage that stays extremely close to the skin from the start. One reviewer noted that it "smells good on my skin, but it doesn't last long at all" and found the drydown less interesting than the opening. For a fragrance now commanding premium collector prices, this represents poor value from a performance standpoint.

The Community Says

The fragrance community is genuinely split on Lauren Style. Devoted fans call it their signature scent, describing it as feminine, sexy, and clean, with one reviewer declaring it "the best scent ever." Several wearers reported consistent compliments and emotional attachment to the fragrance. On the other side, Basenotes critics called it a "very pedestrian, artificially sweet, cotton candy-like take" that "deserves mention only because of its pretty bottle." The overall pattern across Fragrantica, Basenotes, Parfumo, and MakeupAlley is a fragrance that inspires nostalgia in those who wore it but struggles to impress newcomers on its merits alone.

Who Should Buy This

Lauren Style makes sense for devoted fans who wore it during its original run and want to recapture a specific memory. It also appeals to white floral enthusiasts who prefer lighter, sweeter interpretations over the indolic, heady tuberose compositions found in niche perfumery.

Anyone evaluating Lauren Style purely on fragrance merit, without nostalgia or collector interest, would be better served by the many superior white floral options available at a fraction of the secondary market price.

The Bottom Line

Ralph Lauren Lauren Style is a pleasant but unremarkable white floral that achieved cult status primarily through discontinuation and an attractive bottle. Its gentle magnolia-tuberose heart has genuine charm, but the fleeting longevity and divisive sweetness prevent it from standing among the best in its category. For collectors, the hunt may be part of the appeal. For everyone else, there are better white florals at every price point.