Eau de Parfum Naturelle

The Verdict

Chloe Eau de Parfum Naturelle, released in 2021, represents something of a marketing landmark in commercial perfumery. Composed by Michel Almairac, it is positioned as a "100%-of-natural-origin" version of the iconic Chloe signature scent, using natural oils alongside synthetics derived from natural starting points (like ambroxan from sage). The bottle is made with 25% recycled glass, the cardboard packaging contains 40% recycled materials, and the formula is vegan. The question the community wrestles with is whether the eco-friendly reformulation delivers on scent and performance. With a 3.68 average from over 1,850 votes, the answer depends heavily on what you are looking for.

What It Smells Like

The opening delivers a bright hit of Citron alongside tart Black Currant, creating a green, slightly sharp first impression that sets it apart from the original Chloe EDP immediately. Some wearers find this opening sour and unusual — a few have even compared the citron note to bug spray, which is admittedly not the most flattering association.

As the top notes settle, Rose and Neroli emerge in the heart, but this is not the powdery, full-bodied rose of the original. It is airier, greener, and more transparent — what one reviewer beautifully described as "a really pretty green and yellow floral." The rose feels natural and unvarnished, without the synthetic sheen that some detect in the original EDP.

The base of Mimosa and Cedar is where opinions diverge most sharply. Many find the mimosa lovely — a soft, honeyed floral that gives the drydown warmth. Others describe it as "a strong soapy pollen with a hint of dirty socks," which is the kind of description that makes sampling essential. The cedar provides a dry, woody anchor that keeps things grounded.

When to Wear It

This is firmly a spring and summer fragrance, best suited for daytime. It reads as fresh and natural in warm air but can feel thin and insubstantial in cold weather. Office wear, weekend errands, outdoor lunches, garden parties — these are its natural habitats. It is too casual for formal evening events, but its easy-going nature makes it an excellent daily companion during the warmer months.

Longevity & Projection

Performance is the Naturelle's Achilles' heel, and it is the most common complaint across all community forums. The general consensus places longevity at 3-5 hours on skin for most wearers, with some lucky individuals reporting 8+ hours. One enthusiast noted the scent lingered on a shirt overnight, while another said it vanished within two hours.

Projection is mild to moderate — close to the skin from the start, which suits its natural, understated character but frustrates those accustomed to the original EDP's better throw. If you are coming from the original Chloe EDP, expect the Naturelle to underperform by a noticeable margin in both longevity and sillage.

The Community Says

The community is respectfully divided. Fans appreciate the genuine natural quality of the scent, noting that nothing about it smells synthetic. One reviewer said that after owning the Naturelle, "it became more apparent how synthetic and cheap the Original EDP was in comparison." Others call it "a gamechanger" and praise its freshness as genuinely unique among mainstream fragrances.

Critics find it forgettable. One reviewer summed it up as "pretty middle of the road" and noted it lacks the personality needed to justify its higher price tag compared to the original. The laundry detergent comparison comes up more than Chloe would probably like, and the mimosa base remains a love-it-or-hate-it element.

An interesting point of consensus: most agree the Naturelle smells similar to the original but greener, woodier, and sharper, while the original is smoother and more projecting. They are siblings, not twins.

Who Should Buy This

The Naturelle is ideal for someone who appreciates subtle, close-to-skin fragrances that feel genuinely natural rather than constructed. If the eco-friendly angle matters to you and you enjoy green florals with a rosy heart, this delivers something that few mainstream fragrances even attempt. It also works well for anyone who found the original Chloe EDP too sweet or too powdery.

Avoid it if projection and longevity are priorities, if you are sensitive to mimosa, or if you expect a natural-origin fragrance to perform identically to its synthetic-enhanced sibling. At its price point, several alternatives — including Chloe's own Rose Naturelle Intense or L'Eau de Parfum Intense — may offer better value for those wanting more presence.

The Bottom Line

Chloe Eau de Parfum Naturelle is a lovely, honest fragrance that delivers exactly what its name promises — a more natural, greener take on the Chloe rose. It sacrifices some performance for authenticity, and whether that trade-off works for you is a deeply personal question. Sample it on your own skin before deciding, because both the mimosa base and the intimate projection will either charm you completely or leave you reaching for something with more staying power.