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Armaf is a fragrance brand from the United Arab Emirates, established in 1999 by Hassan Naeem under Sterling Parfums Industries LLC, itself part of Fakhruddin Holdings, which was founded in 1998. From an initial production of just 250 pieces per day, the company has grown into one of the largest fragrance manufacturers in the Gulf region, now producing around 250,000 units daily. The brand has built a global following by partnering with established perfumers including Christian Provenzano, Mathieu Nardin, and Quentin Bisch to create compositions that offer quality well beyond their price point. Armaf is now distributed in over 90 countries, with particular popularity among fragrance enthusiasts who value the house's ability to produce rich, long-lasting scents at accessible prices. Club de Nuit Intense Man, widely discussed as one of the best affordable alternatives in men's fragrance, remains the brand's most recognized release.
Most frequently used notes across Armaf fragrances